Consult
Built Australia
How this market leader bridges generational differences while keeping people at the center
Built Australia is a market leader in the Australian construction sector. The organization realizes large-scale construction projects, including government buildings and public infrastructure. Built is known for its people-first approach. With a multigenerational workforce, the management team actively explores how to connect and continue to motivate employees (from Gen Z to boomers). How do you find common ground within multigenerational teams?
The challenge
In an organization of this scale, where every generation is represented across a various roles, differences in expectations naturally arise. Gen Z now makes up a substantial part of the workforce and is ready to grow. But what do they need to stay engaged? And how can those needs be balanced with those of older generations? Built was looking for insights and tools to bridge generational differences without losing a sense of unity.
The solution
UNSNOOZED provided strategic advice to Built’s management team on working with multigenerational teams. Central to this was the importance of a strong employer brand, both internally and externally: for Gen Z, the brand must not only look right online but also feel authentic in daily practice. We also shared practical tips to strengthen collaboration between generations, from reversed mentorship and diversified communication styles to identifying shared values. We emphasized that transparency, personal growth, and wellbeing are not generation-specific, but universal themes that resonate with everyone.
The impact
The insights, articles, and podcasts discussed gave Built’s management team tools to act on. The conversation about generational differences didn’t stop at awareness, it translated into targeted strategies to further strengthen Built’s employer brand, with attention to every employee across the workforce.
