Conference Talk
IPN Global
A wake-up call for leaders in the print industry at the IPN Global Conference (Mumbai, India)
IPN Global is an alliance of leading-edge companies in digital communications, printing, visual communications and graphic arts with over 200 locations worldwide. Together, they help organisations deliver their brand assets globally, combining local expertise with international reach. But while their network thrives globally, one challenge remains universal: attracting and engaging new generations in a traditional industry.
De uitdaging
Print is not a “sexy” industry. Many IPN members are long-standing family businesses: strong, proud, and deeply rooted, yet struggle to connect with younger talent. How do you translate decades of craftsmanship into a message that resonates today? How do you ensure that what you tell the world on the outside truly reflects who you are on the inside?
In a room full of CEOs, these questions hit home. Generational change, communication gaps and shifting expectations are redefining what leadership and connection mean, also in this industry.
De oplossing
At the annual IPN Global Conference in Mumbai, we shared the stage with inspiring companies like Canon Europe and delivered a wake-up talk that sparked both laughter and reflection. We challenged participants with questions like: does the story you tell on the outside match the experience people have on the inside? And are different generations in your workforce aligned when it comes to this, do they even speak the same language?
Through an interactive session and playing our UNSNOOZED Generation Game, we explored how different generations perceive work, leadership and collaboration. What started with laughter and curiosity quickly led to deeper discussions, uncovering real communication gaps, biases and shared values.
de impact
Even though this wasn’t our usual team setting, the impact was real. The room shifted from observation to conversation. Leaders began reflecting on their own communication styles, values, and the generational voices within their organisations.
The response was clear: these are the conversations every business should be having, especially those built on legacy, ready to evolve for the future.
